The attention economy is the era in which we find ourselves. The main objective of marketing is to capture the limited amount of attention that people have the capacity to provide. This resource is subject to intense competition, and firms compete daily to grab consumers' attention in whatever manner they can.
One of the most effective tools in the fight for attention is video marketing. The animated marketing video has become a diverse, formidable weapon within this field. A unique personality may be given to your product or service by using animated advertisements. Animated explainer movies can be used to make concepts and items simple to grasp.
2021 Animation Trends and Beyond:
The progress of animation has been tremendous, going from creating the complete frame on a single piece of paper to now embracing overlapping action, employing the squash technique, and depending heavily on the pose-to-pose frame.
But in which direction are we moving? What are the upcoming and existing animation trends that will rule the world in the future?
The following are some of the most popular contemporary animation trends:
Live action combined with Animation:
Many firms are already using this to give their live-action videos a futuristic feel. The mixed-media project makes a fantastic film that is both amusing and educational by fusing live action with 2D, 3D, and motion graphics.
Character development is given just as much attention as aesthetic attractiveness. That's because animation now focuses more on intriguing storylines than on spectacle. And without clearly defined characters that the audience can identify with, no tale can be finished and thought-provoking.
The right character development in the videos is now guaranteed by every top animated video production firm, for this reason. It implies that a scriptwriter's job is more crucial than ever in this industry.
What is an animated marketing video?
An animated marketing video is just a marketing video with animated material, to put it simply. However, this description is really simplistic, so let's provide some additional background and information. In general, there are many different uses and goals for video marketing. It may be used to advertise your good or service, boost audience involvement, and enlighten and educate your clients and consumers. The same objectives are met by animated marketing videos, but they do it without the use of live-action footage.
Reasons why animation videos are popular
Affordable animated marketing videos:
You already know how expensive video production can be if you've ever produced a promotional video, such as a live-action commercial or a product demo film. You'll need camera operators, crew, and performers for even a tiny production, in addition to post-production expenses like video editing. Without even mentioning the potential for reshoots if things don't go according to plan, the expenses can quickly spiral out of control. You can create something that is just as powerful and has the same impact for a lot less money by using an animated marketing film.
Animation in marketing films can be used for a variety of purposes:
Animation's adaptability is one of its best qualities. There are so many things you can do with it. You can use it to create fantastic product explanation movies, crazy infographic-heavy advertisements, and product announcements on your social media platforms. You may also let your imagination run wild while creating animated video material. Would you rather that your video be set in outer space? Do you want talking animals to spread the word about your new product to the public? Do you rather that the entire idea take place underwater? Utilizing animation makes everything simple.
Animation in marketing videos grabs viewers' interest:
When it comes to your video marketing approach, grabbing and holding viewers' attention is the name of the game. Custom animation movies are a terrific method to achieve this. Since we are visual beings, we are compelled by moving pictures considerably more than by still ones. A social media animation will stand out and draw your attention as you navigate through the feed. One advantage of video marketing is its capacity to effectively communicate your marketing messaging since humans digest visual material more quickly than words.
marketing films is a great tool for Branding:
The ability to employ animated movies to establish and strengthen your brand is one of their strongest features. You may build your own character animations and assets to represent the character of your business, as well as apply the same color scheme, typefaces, and text style as you do for your branding. In fact, employing animation alone may communicate a lot about your company. Animation is a joyful yet timeless art form, and when people watch this kind of film, they immediately associate it with good things.
Large animation firms like Pixar are no longer the only ones that benefit from 3D animation. The cost of producing this kind of animation has never been lower.
You may locate a reputable 3D animation firm that will accommodate your special requirements and price range while providing you with excellent outcomes. And many companies are now doing this. The best alternative is 3D animation if they want anything more complex than "basic." The viewer has a more memorable experience watching 3D animated videos since they are aesthetically more alluring and immersive. They are one of the most popular current trends in animation and are now more accessible due to top suppliers of video animation services.
The necessity to rapidly grab the audience's attention is increasingly challenging now that the attention span of humans is getting shorter. Unexpectedly vibrant hues contribute to this effect. People who are scrolling through their social media feeds are diverted from them by animated videos with vibrant colors. And this is already a well-known animation trend that is projected to intensify in the upcoming years.
You risk falling behind the competition if you don't use animated videos in your marketing approach. We're crossing our fingers that after reading this post, you know why it's so important and how to start.