The attention
economy is the era in which we find ourselves. The main objective of marketing
is to capture the limited amount of attention that people have the capacity to
provide. This resource is subject to intense competition, and firms compete
daily to grab consumers' attention in whatever manner they can.
One of the most effective tools in the fight for attention is video marketing. The animated marketing video has become a diverse, formidable weapon within this field. A unique personality may be given to your product or service by using animated advertisements. Animated explainer movies can be used to make concepts and items simple to grasp.
2021 Animation Trends and Beyond:
The progress of animation
has been tremendous, going from creating the complete frame on a single piece
of paper to now embracing overlapping action, employing the squash technique,
and depending heavily on the pose-to-pose frame.
But in which direction are we moving? What are the upcoming and existing animation trends that will rule the world in the future?
The following are
some of the most popular contemporary animation trends:
Live action combined with Animation:
Many firms are already using this to give their live-action videos a futuristic feel. The mixed-media project makes a fantastic film that is both amusing and educational by fusing live action with 2D, 3D, and motion graphics.
Character Formation:
Character development is given just as much attention as aesthetic attractiveness. That's because animation now focuses more on intriguing storylines than on spectacle. And without clearly defined characters that the audience can identify with, no tale can be finished and thought-provoking.
The right character
development in the videos is now guaranteed by every top animated video
production firm, for this reason. It implies that a scriptwriter's job is more
crucial than ever in this industry.
What is an animated marketing video?
An animated
marketing video is just a marketing video with animated material, to put it
simply. However, this description is really simplistic, so let's provide some
additional background and information. In general, there are many different
uses and goals for video marketing. It may be used to advertise your good or
service, boost audience involvement, and enlighten and educate your clients and
consumers. The same objectives are met by animated marketing videos, but they
do it without the use of live-action footage.
Reasons why animation videos are popular
Affordable animated marketing videos:
You already know
how expensive video production can be if you've ever produced a promotional
video, such as a live-action commercial or a product demo film. You'll need
camera operators, crew, and performers for even a tiny production, in addition
to post-production expenses like video editing. Without even mentioning the
potential for reshoots if things don't go according to plan, the expenses can
quickly spiral out of control. You can create something that is just as
powerful and has the same impact for a lot less money by using an animated
marketing film.
Animation in marketing films can be used for a variety of purposes:
Animation's
adaptability is one of its best qualities. There are so many things you can do
with it. You can use it to create fantastic product explanation movies, crazy
infographic-heavy advertisements, and product announcements on your social
media platforms. You may also let your imagination run wild while creating
animated video material. Would you rather that your video be set in outer
space? Do you want talking animals to spread the word about your new product to
the public? Do you rather that the entire idea take place underwater? Utilizing
animation makes everything simple.
Animation in marketing videos grabs viewers' interest:
When it comes to
your video marketing approach, grabbing and holding viewers' attention is the
name of the game. Custom animation movies are a terrific method to achieve
this. Since we are visual beings, we are compelled by moving pictures
considerably more than by still ones. A social media animation will stand out
and draw your attention as you navigate through the feed. One advantage of
video marketing is its capacity to effectively communicate your marketing
messaging since humans digest visual material more quickly than words.
Animation in
marketing films is a great tool for Branding:
The ability to
employ animated movies to establish and strengthen your brand is one of their
strongest features. You may build your own character animations and assets to
represent the character of your business, as well as apply the same color
scheme, typefaces, and text style as you do for your branding. In fact,
employing animation alone may communicate a lot about your company. Animation
is a joyful yet timeless art form, and when people watch this kind of film,
they immediately associate it with good things.
3D Animation:
Large animation firms like Pixar are no longer the only ones that benefit from 3D animation. The cost of producing this kind of animation has never been lower.
You may locate a reputable 3D animation firm that will accommodate your special requirements and price range while providing you with excellent outcomes. And many companies are now doing this. The best alternative is 3D animation if they want anything more complex than "basic." The viewer has a more memorable experience watching 3D animated videos since they are aesthetically more alluring and immersive. They are one of the most popular current trends in animation and are now more accessible due to top suppliers of video animation services.
Bright Colours:
The necessity to rapidly grab the audience's attention is increasingly challenging now that the attention span of humans is getting shorter. Unexpectedly vibrant hues contribute to this effect. People who are scrolling through their social media feeds are diverted from them by animated videos with vibrant colors. And this is already a well-known animation trend that is projected to intensify in the upcoming years.
Conclusion:
You risk falling
behind the competition if you don't use animated videos in your marketing
approach. We're crossing our fingers that after reading this post, you know why
it's so important and how to start.